Find the Niche – Using Business Intelligence and Analytics to Identify E-Commerce Opportunities
Analyze real world e-commerce datasets and determine a market entry plan for your product of interest
Wenxing Li
DREAM Venture Labs
Fridays, 6:00 P.M. ET / 3:00 P.M. PT
8 weeks, 2-3 hours per weekDescription
In a rapidly evolving marketplace, understanding consumer behavior and market trends is crucial for businesses aiming to stay ahead of the competition. In this Build Project, you will step into the role of a Business Intelligence Analyst at an imaginary fast-growing e-commerce company and explore how data-driven insights can inform strategic decisions. Guided by an experienced professional, you will analyze sales data and public product reviews to uncover business opportunities. By the end of the project, you’ll develop a published Jupyter notebook documenting all the analytical processes and comments and a 1-page written report with the insights derived and the market entry proposal
You will use industry-standard tools to clean and process data, perform statistical analysis and create visualizations. This Build Project will help you gain hands-on experience in data science, market analysis, and strategic planning—skills highly sought after in today's data-driven industries.
Application timeline
What you will learn
- Utilize python to clean, process, explore, and visualize datasets.
- Utilize statistical methods to spot trends and opportunities in quantitative datasets.
- Utilize natural language processing models to interpret free text and drive insights.
- Synthesize results from research to draft market analysis and derive market entry plan.
Project workshops
Prerequisites
- Experience with basic Python programming, including pandas, numpy, matplotlib, and basic data manipulations.
- Familiarity with basic statistics, including descriptive statistics and probability.
- Interest in data analytics or data science.
- Interest in market analysis or entry planning.
Apply Now!
Ready to start this exciting project? Submit your application today and begin your journey with Build!
About the Fellow
Wenxing Li
DREAM Venture LabsWenxing is a Business Intelligence Build Fellow at Dream Venture Labs, where he works with students leading projects in Business Analytics Wenxing is a Business Data Analyst at Intus Care, Inc., where he creates and maintains business intelligence reports, data models, and analytical tools to support the business development teams. He provides essential metrics and reporting platforms for tracking and managing client program business and care outcomes, and conduct complex analysis of large datasets to derive actionable insights. Wenxing has over 3 years of experience in the Business/Data Analytics field. He holds a Master’s Degree in Innovation Management. A fun fact about Wenxing – He loves playing pool and is currently in the APA league!