Integrated Marketing Communications Campaign for Social Impact
Develop and execute a comprehensive Public Relations (PR) and social media campaign for a real business challenge, learning industry-standard tools and strategies while building a professional portfolio piece.
Ariela Cohen
DREAM Venture Labs
Mondays at 2:00 P.M. ET / 11:00 A.M. PT
8 weeks, 2-3 hours per weekDescription
In this Build Project, you will step into the role of a public relations expert tasked with creating and implementing a complete digital PR campaign. Through weekly interactive workshops, you will gain hands-on experience in social media management, crisis communication, and campaign performance measurement using industry-standard tools. You'll tackle real-world business challenges through case studies and simulated client scenarios, progressing from campaign planning to launch. By the end of this project, you will have acquired the in-demand skills needed for entry-level PR roles blending traditional public relations principles with digital expertise and data-driven decision-making to succeed in today's media landscape.
Application timeline
What you will learn
- Employ metrics and analytics tools commonly used in the industry to develop data-driven public relations and social media plans.
- Define measurable return on investment (ROI) metrics for engaging content strategy across multiple channels.
- Execute crisis communication plans and reputation management strategies.
- Build and present professional campaign proposals and reports.
- Use key industry tools like HubSpot, Sprout Social, and Google Analytics.
Project workshops
Prerequisites
- Strong written and verbal communication abilities, including the capacity to adapt writing style for different platforms and audiences.
- Basic familiarity with social media platforms (Instagram, LinkedIn, Twitter) from a user perspective.
- Critical thinking skills for analyzing audience needs and campaign performance.
- Basic computer literacy and willingness to learn new digital tools.
- Ability to work independently and meet deadlines while being open to feedback and iteration.
Apply Now!
Ready to start this exciting project? Submit your application today and begin your journey with Build!
About the Fellow
Ariela Cohen
DREAM Venture Labs
Visit Ariela's LinkedInAriela Cohen is A Marketing Build Fellow At Dream Venture Labs, Where she works with students leading projects in Marketing. Ariela is A Hedge fund Manager at an overseas Hedge Fund Firm located in El Salvador, where she focuses on managing client portfolios and assisting on the decision making of the firm. Ariela Has over 4 years of experience in the marketing and finance field. Moreover, she has some experience in the lead of social media marketing and her hobbies include Fashion and communication. She holds an academic degree in Finance and Communication with a minor In Marketing. A Fun fact about Ariela is that she enjoys traveling and she knows 4 different languages which one of them is one of the hardest languages to learn which is Chinese.