Caroline Chong

Happy day everyone!  Have you ever tried to search for connections to determine if something is meant to be?  Well, my name is Caroline Chong, and everything about me starts with a “C.”  I am a Canadian, Chinese, Chilean Capricorn that studied Commerce!  I was born and raised in Vancouver, Canada and coming from quite a traditional family, I did not really think that studying away from home was an option.  Fortunately, I was accepted into a very well-respected University about an hour from home, so this is where the stars aligned, and the universe decided I would go.  I had thought about becoming a doctor, but my heart was not in it, despite coming from a family of doctors, so I jumped headfirst into getting accepted into the Sauder School of Business. The competition was fierce, but I got in and decided I wanted to major in Marketing.    

Looking back, I am so happy about the path I chose and the places and adventures this decision has taken me. I really did not know what I wanted to do with my business degree when I graduated but this journey led me across various positions in sales, trade marketing and brand marketing, including leadership roles.  I love the fact that throughout my career, whether I was working in food, household, or beauty, at the end of the day, being successful in your role all comes down to the fundamental core skills built and developed from day 1.   I just started a new adventure as the Global VP of sales for a privately backed company, and before this, I was the VP of Brand Marketing for a well-known luxury skincare brand.  It is amazing to be able to give consumers what they want and to see value creation in action!