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Create a comprehensive B2B marketing plan for a healthcare company planning to launch a new product.
This Build Project focuses on helping you understand the key components of B2B marketing in the healthcare sector. You will be tasked with creating a basic marketing plan for a healthcare company launching a new product. The project will guide you through the process of conducting market research, understanding target audiences, designing a simple marketing strategy, and using digital tools to promote a product to healthcare providers. By the end of the project, you will be able to create a comprehensive plan to present to a healthcare company's decision-makers.
This workshop will introduce the basics of B2B marketing, focusing on the healthcare industry. You will understand the key elements of B2B marketing and the unique challenges of marketing healthcare products.
Learn how to research competitors and define target audiences for a healthcare product. You will be guided through methods for collecting and analyzing market data.
Understand how to create a simple digital marketing strategy for a new product, including the use of social media, email marketing, and online platforms. You will draft your strategy outline.
Explore content types that resonate in healthcare B2B marketing. You will create a basic content plan for social media or email campaigns for the new product.
This session focuses on designing a step-by-step product launch plan, covering key milestones, timelines, and deliverables. You will start drafting a timeline for your healthcare product launch.
You will learn how to design a basic online campaign using your digital marketing strategy, including selecting platforms and setting goals for success.
Learn how to create a persuasive presentation that summarizes your B2B marketing plan. You will practice pitching your ideas and outlining the benefits for stakeholders.
The final workshop will focus on refining your marketing plan and practicing your presentation. You will present your B2B marketing plans to your peers, simulating a real-world client pitch.
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