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Build a B2B Marketing Plan for a Healthcare Company
Suchi Agrawal
Suchi Agrawal
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Build a B2B Marketing Plan for a Healthcare Company

Create a comprehensive B2B marketing plan for a healthcare company planning to launch a new product.

Register today
Apply now
Tuesdays
 at
6:00
P.M.
 ET /
3:00
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

This Build Project focuses on helping you understand the key components of B2B marketing in the healthcare sector. You will be tasked with creating a basic marketing plan for a healthcare company launching a new product. The project will guide you through the process of conducting market research, understanding target audiences, designing a simple marketing strategy, and using digital tools to promote a product to healthcare providers. By the end of the project, you will be able to create a comprehensive plan to present to a healthcare company's decision-makers.

Session timeline

  • Applications open
    January 16, 2024
  • Application deadline
    February 18, 2025
  • Project start date
    Week of July 8, 2024
    Week of
    March 10, 2025
  • Project end date
    Week of

What you will learn

  • Develop a foundational B2B marketing strategy tailored for the healthcare industry.
  • Conduct basic market research to identify target audiences and market needs.
  • Create marketing materials and campaigns tailored to healthcare providers.
  • Understand the stages of a new product launch in the healthcare sector.
  • Create a presentation to pitch the marketing plan to potential clients or stakeholders.

Project workshops

1
Introduction to B2B Marketing in Healthcare
2
Conducting Market Research
3
Building a Digital Marketing Strategy
4
Content Creation for Healthcare Marketing
5
Crafting a Product Launch Plan
6
Digital B2B Marketing Campaigns for Healthcare
7
Developing a Presentation for Stakeholders
8
Finalizing and Presenting Your Marketing Plan

Prerequisites

  • Basic understanding of B2B marketing principles.
  • Familiarity with digital marketing tools, such as social media and email platforms.
  • Basic knowledge of market research and how to analyze competitors and target audiences.
  • Ability to present ideas clearly, both in writing and through presentations.

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About the expert
Suchi is a Market Research Build Fellow at Open Avenues Foundation, where she works with students leading projects in Marketing and Market Research. Suchi is a Clinical Engagement Lead at DocMatter, where she focuses on building digital therapeutic communities to support knowledge transfer among Healthcare Professionals across the globe. Suchi has over 10 years of experience in the Healthcare Marketing field. She has worked with several prominent healthcare organizations supporting healthcare access and education at a global and grass-root level. She specializes in business development, digital marketing, and strategic partnerships, helping companies to navigate the complexities of the healthcare landscape and reach their target audiences effectively. She holds a Master's of Business Administration degree in Marketing as well as is a certified clinical Dentist. A fun fact about Suchi is that she loves to travel and explore different cultures and cuisines.
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