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Gather market data through surveys and focus group and prepare recommendations on how Fizz can launch new app features.
Knowing how to conduct a market research is a very valuable skill for anyone who plans to work in the business industry, no matter what role you want to play. In this Build Project, you'll wear the hat of a Market Research Analyst and provide recommendations on how Fizz can enter the Online Marketplace app space specifically for Gen Z users. Under the supervision of an experienced Build Fellow, you'll collect primary data using market research surveys and focus groups to understand the needs and wants of the customer base. You'll use secondary data like market reports from Statista to evaluate the importance of the trends emerged through the survey analysis. You'll become familiar with data collection, data analysis and trend spotting – and how these tasks can be performed in tools like Excel and Tableau. All this will happen in an environment that simulates the operations of a real Market Research and Analysis team.
Get to know the Build Fellow and other students, ask questions about the project requirements, prepare your workspace.
Market Survey Creation, Data Collection and Visualization, Design a Market Survey Questionnaire.
Create market research interview questions for college students to understand consumer behaviour.
Compile the market survey data.
Outline a specific topic to present consumer & market trends.
Use three different key players in the market and conduct a business model analysis.
Identify 3-5 issues that consumers face in the space.
Polish your project deliverables and present them to the Build Fellow and other students in the final group session.
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Akhil came to the US to complete his undergraduate degree at Babson and after graduating moved to the Bay Area to work at Fizz Social. Fizz Social is meant to be a social media platform that challenges the premises that legacy social media has set so far. Fizz is predominantly at colleges with students being their main target market.