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Run User Research and Propose App Features to Develop
Akhil Ambani
Akhil Ambani
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Run User Research and Propose App Features to Develop

Gather market data through surveys and focus group and prepare recommendations on how Fizz can launch new app features.

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Apply now
Wednesdays
 at
9:00
P.M.
 ET /
6:00
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

Knowing how to conduct a market research is a very valuable skill for anyone who plans to work in the business industry, no matter what role you want to play. In this Build Project, you'll wear the hat of a Market Research Analyst and provide recommendations on how Fizz can enter the Online Marketplace app space specifically for Gen Z users. Under the supervision of an experienced Build Fellow, you'll collect primary data using market research surveys and focus groups to understand the needs and wants of the customer base. You'll use secondary data like market reports from Statista to evaluate the importance of the trends emerged through the survey analysis. You'll become familiar with data collection, data analysis and trend spotting – and how these tasks can be performed in tools like Excel and Tableau. All this will happen in an environment that simulates the operations of a real Market Research and Analysis team.

Session timeline

  • Applications open
    August 1, 2024
  • Application deadline
    August 25, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    September 9, 2024
  • Project end date
    Week of

What you will learn

  • Use Tableau to visualize and represent data trends.
  • Use Excel to sort and analyze data.
  • How to use Tableau to represent qualitative and quantitative information.
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

1
Introduction
2
Online Research
3
Conducting Market Research Interviews
4
Understanding Players in the Market
5
Identifying Trends
6
Business Model Analysis
7
Data Analysis
8
Presentations

Prerequisites

  • Basic knowledge of data collection, you should understand the theory of how to conduct market research surveys and focus groups.
  • Basic knowledge of Excel and Tableau, you should be able to sort & organize data, track trends in data, and create visual representations of identified trends.
  • Other prerequisites: before the project starts, you'll need to have Excel and Tableau installed on your computer.

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About the expert

Akhil came to the US to complete his undergraduate degree at Babson and after graduating moved to the Bay Area to work at Fizz Social. Fizz Social is meant to be a social media platform that challenges the premises that legacy social media has set so far. Fizz is predominantly at colleges with students being their main target market.

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