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Leverage Salesforce CRM and AI (Artificial Intelligence) to personalize customer experiences in retail e-commerce, boosting sales and retention through a central hub for customer data and behavior analysis.
In the retail eCommerce industry, configuring and managing CRM systems like Salesforce is a vital skill, especially for entry-level positions. In this Build Project, you’ll step into the role of a Retail CRM Specialist and develop configurations using Salesforce CRM, integrating AI tools like Einstein to automate customer response management and enhance data personalization.
Under the supervision of an experienced industry expert, you’ll focus on setting up and optimizing generative AI capabilities within Salesforce to transform customer data management and personalize shopping experiences. You’ll also become proficient with low-code tools like Salesforce Flow Builder to accelerate market implementation. All this will happen in an environment that simulates the operations of a real retail eCommerce team.
Get an introduction to CRM systems and the Salesforce platform, exploring key functionalities and use cases.
Learn how to set up and configure Salesforce Service Cloud for effective customer management.
Understand the basics of data architecture and its importance within Salesforce.
Practice creating customer data records and importing them into Salesforce CRM.
Learn how to integrate social media platforms like Facebook and email with Salesforce CRM.
Discover the Salesforce Flow Builder and explore its use cases for automating processes
Develop skills in managing customer responses and utilizing Artificial Intelligence with Salesforce AI Einstein to enhance CRM capabilities.
Present your project findings, share your experiences, and reflect on the learning journey. Provide feedback and discuss insights gained throughout the project.
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My name is Syed Talal Hassan Rizvi, and I am a 41-year-old Computer Systems Analyst Fellow currently serving as the Senior Vice President (SVP) of US Operations at Nestosh US LLC. With 20 years of experience in the IT industry, my journey commenced from very humble beginnings. I started my career as a pizza delivery boy and then ventured into selling audio music cassettes, CDs, and movies on VHS, VCD, and DVD. Coming from a broken family with no clear direction in life, I decided to pursue a career in IT. I began as Computer and Network Operator and with sheer hard-work and self teaching soon promoted as a Network Administrator. I also had a teaching experience in the past and taught a class of high-school kids at a Technology Academy.