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Design the Brand of an Upcoming MOMA Exhibition
Luisa Rios
Luisa Rios
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Design the Brand of an Upcoming MOMA Exhibition

Analyze an artist’s work to brand an exhibition for their upcoming MOMA showcase.

Register today
Apply now
Mondays
 at
5:00
P.M.
 ET /
2:00
P.M.
PT
8 weeks, 2-3 hours per week
Intermediate
No experience required
No experience required
Some experience required
Degree and experience required

Description

Imagine you are hired by MOMA to brand an artist’s 6-months long exhibition. Your task is to deliver an identity for the exhibition, creating harmony between imagery and typography: the logo, poster, brochure, and magazine. You should 1) pick an artist and analyze their artistic personality in their work; 2) Create a mood board with your findings and propose your branding offer; 3) Create and deliver the physical assets outlined above. Closely working with various types of clients and gaining an in-depth understanding of project requirements, and clearly communicating them are essential parts of graphic design. In this project, by analyzing an artist’s process, work, and inspiration, not only you’ll be exploring different artistic views and styles but also, you’ll be able to bring this to your daily practice as a graphic designer - who better to be inspired by than artists you love?

Session timeline

  • Applications open
    March 11, 2024
  • Application deadline
    April 7, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    April 29, 2024
  • Project end date
    Week of

What you will learn

  • Developing a comprehensive branding strategy for the upcoming MOMA exhibition.
  • Creating a visually appealing and cohesive brand identity that aligns with the artist's work.
  • Generating interest and excitement among the target audience for the exhibition.
  • Showcasing the artist's work in a compelling and memorable way through branding and design.
  • Ensuring that the branding effectively communicates the theme and essence of the exhibition.
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

1
Project Kickoff: Introducing Branding Fundamentals
2
Artistic Analysis: Translating Art into Brand Language
3
Design Tools Dive: Mastering Brand Creation Software
4
Branding Blueprint: Crafting a Compelling Proposal
5
Visualizing the Brand: Bringing Ideas to Life
6
Reflection and Review: Evaluating Brand Development
7
Client Communication: Pitching Your Brand Vision
8
Industry Showcase: Presenting to Peers and Professionals

Prerequisites

  • Brand Strategy and Design: Students should have a strong understanding of branding principles and how to create a cohesive brand identity. This includes knowledge of typography, color theory, and visual hierarchy.
  • Art Analysis and Interpretation: Students need the ability to analyze and interpret an artist's work to understand its themes, motifs, and significance. This understanding will inform the branding strategy for the exhibition.
  • Graphic Design: Proficiency in graphic design software such as Adobe Illustrator and Photoshop is essential for creating visual elements of the brand identity, including logos, posters, and digital assets.

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About the expert
Luisa Rios
Visit
Luisa
's Linkedin

I'm Luisa, a product & visual designer with a non-traditional background that spans fashion, graphic design, and education.

My unconventional journey has shaped my unique perspective as a designer, rooted in human connection, empathy, and solving communication challenges.

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