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Applications for this project will open on
January 16, 2025
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Build Your First Business Plan

Create a step-by-step business plan while learning essential strategies in market research, marketing, operations, and financial planning to launch your own venture.

Register today
Apply now
Thursdays
 at
6:00
P.M.
 ET /
3:00
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

Small businesses and startups form the backbone of the global economy, but many fail within the first few years due to a lack of proper planning and strategy. In this Build Project, you'll step into the shoes of an aspiring entrepreneur and develop a comprehensive business plan, addressing the key challenges businesses face, such as understanding their market, crafting effective strategies, and managing finances. Under the guidance of an experienced industry professional, you'll conduct market research, create a value proposition, plan operations, design marketing strategies, and estimate financial projections. This project will expose you to fundamental business methodologies and tools, simulating the responsibilities of real-world business managers and entrepreneurs.

Session timeline

  • Applications open
    January 16, 2025
  • Application deadline
    February 12, 2025
  • Project start date
    Week of July 8, 2024
    Week of
    March 3, 2025
  • Project end date
    Week of

What you will learn

By the end of the project, you will be able to:

  • Develop a comprehensive business plan including market research, marketing strategies, operations, and financial projections.
  • Identify and analyze a target market, including competitors and customer needs.
  • Craft a unique value proposition that differentiates your business from competitors.
  • Create a basic financial forecast, including costs, revenues, and profit estimates.
  • Present a business idea effectively, using clear communication and structured storytelling techniques.

Project workshops

1
Kickoff & Choose Your Business
2
Research Your Market
3
Define Your Value Proposition
4
Plan Your Marketing
5
Structure Your Operations
6
Build Your Financial Plan
7
Prepare Your Presentation
8
Pitch Your Business

Prerequisites

For you to be successful in this project, you will need:  

  • Basic understanding of business concepts: You should know what a business is and have a general idea of its components (e.g., customers, products, and finances).  
  • Basic research skills: You should be able to find and summarize information about industries, markets, and competitors using online sources.
  • Proficiency in presentation tools: Familiarity with software like PowerPoint, Google Slides, or Canva to create and deliver a slide deck.
  • Effective communication skills: The ability to explain ideas clearly, both in writing and verbally, to make your pitch persuasive and engaging.

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About the expert

Raisa Marcucci Pedro is a Business Management Build Fellow at the Open Avenues Foundation, where she collaborates with students on impactful projects in IT Business Management.

Raisa currently serves as a Senior Account Executive at K2 Partnering, specializing in the management and execution of strategic plans to expand market share, oversee contract negotiations, drive customer acquisition and retention, and ensure alignment with organizational objectives. Her role encompasses the full sales cycle, including client needs assessments, preparation of commercial proposals, contract analysis, negotiations, service oversight, and sales performance monitoring.

With over 13 years of experience in the IT Business Management field, Raisa has honed a strong foundation of academic and professional expertise, enabling her to analyze complex scenarios and devise actionable, results-driven strategies.

She holds a Master’s degree in Business Management. Outside of work, Raisa is a gym rat and an early bird, embracing a lifestyle of energy and discipline.

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