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Identifying the Best: Competitor Analysis for a Medical Device
Ariel Seidner
Ariel Seidner
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Identifying the Best: Competitor Analysis for a Medical Device

Compare key qualitative and quantitative characteristics of Adipose Tissue Filtering Devices produced by Tiger Aesthetic Medical and its competitors.

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Wednesdays
 at
3:00
P.M.
 ET /
12:00
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

By the end of the project, you will develop a PowerPoint presentation that provides an overview of key qualitative and quantitative parameters of a medical device as well as be able to explain these parameters in a way that adds business value and gives a company’s executive team strategic direction regarding a class of products in the reconstruction and aesthetic space. You will also develop skills to present these findings in visually concise and appealing way with the use of plots and graphics. All these skills are critical to any budding entrepreneur or new product development engineer! 

Session timeline

  • Applications open
    September 5, 2024
  • Application deadline
    September 19, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    October 7, 2024
  • Project end date
    Week of

What you will learn

  • Learn how to visualize data in a concise and informative way
  • Understand the nuances of what makes a product great from a subjective and quantitative standpoint.
  • Improve Excel Skills in order to be able to create plots from numerical data and non-numerical data Improve academic research into health journals and databases like NIH
  • Be able to present product insights to a companies executive team.

Project workshops

1
Workshop 1: Introductions
2
Workshop 2: Competitor Search
3
Workshop 3: Device Traits
4
Workshop 4: More Trait Search
5
Workshop 5: Show me the data!
6
Workshop 6: Show me the data Pt2
7
Workshop 7: The Story of Data
8
 Workshop 8: Presentations

Prerequisites

  • Basic knowledge of Excel: you should be able to do create organized tables and graphics of different sets of quantitative data (scatter plots, bar plots, etc.). If you know any other visualization tool and have access to it, feel free to use it instead of Excel.  
  • Basic/ knowledge of PowerPoint: you should be able to create slides with graphics and edit them as needed (create Venn diagrams, insert images, etc.) 
  • Familiarity with basic product search and online research. 

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About the expert

Ariel Seidner is Build Fellow at Open Avenues, where he works with students leading projects in Field of Material Science.

Ariel is a Research & Development Engineer at Tiger Aesthetics Medical where he works on developing new medical devices for reconstruction and aesthetics. Ariel has 6 years of experience in R&D, project management and Product Development in medical devices. Prior to joining Tiger Aesthetics Medical, he worked at Establishment Labs.

He holds a Bachelor of Science degree in Material Science & Engineering from Cornell University.

A fun fact about Ariel is that he is an EVOO fanatic and he needs to be walked outdoors 5 times a day.

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Ariel
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