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Propose how a business of your choice can use multiple digital marketing channels to grow their audience.
In this Build Project, you'll wear the hat of a Digital Marketing Expert and design a digital marketing strategy for a business of your choice. Under the supervision of an experienced Project Leader, you'll identify target audiences, choose appropriate marketing channels, and prepare a report with your recommendations on the promotional strategy. You’ll gain solid understanding of the Kahn Retailing Success Strategy and omni-channel marketing (including search engine optimization (SEO), social media marketing, and email marketing). All this will happen in an environment that simulates the operations of a real marketing team.
Get to know the Build Fellow and other students, ask questions about the project requirements, prepare your workspace.
Understand the basics of digital marketing, its business significance, and key terms; write a report on its importance for e-commerce.
Explore website essentials and SEO basics; create a blog post using Google Keyword Planner.
Learn about major social media platforms, craft a strategy, and create a content calendar using tools like Hootsuite.
Grasp the importance of content, explore types, and create a blog post using Grammarly and Canva.
Dive into email marketing basics, list building strategies, and create a simple email campaign using Mailchimp.
Explore Google Analytics for website analysis; analyze website traffic and compile a brief report.
Polish your project deliverables and present them to the Project Leader and other students in the final group session.
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Get started by submitting your application.
We'll notify you when projects reopen. In the meantime, you can explore our resources and learn more about our Fellows.
Teena Minhas is a Market Research Fellow at Open Avenues Foundation. Teena has over 14 years of experience in digital marketing.
With a fervor for working with both startups and major corporations, and a belief in the transformative power of content marketing in the digital world, Teena leverages vast experience from Information Technology Enabled Services and Telecom sectors, having led impactful projects at companies like Accenture and Kyndryl and significantly boosting sales at Knowlarity, complemented by her MBA in Marketing.
Teena has a degree in business administration with a major in Marketing.
Fun fact: Every Friday, Teena hosts book reading sessions with her former colleagues, and they love exchanging book recommendations – a testament to her love for networking and reading!