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Develop a Digital Marketing Strategy for a Business of Your Choice
Teena Minhas
Teena Minhas
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Develop a Digital Marketing Strategy for a Business of Your Choice

Propose how a business of your choice can use multiple digital marketing channels to grow their audience.

Register today
Apply now
 ET /
8 weeks, 2-3 hours per week
No experience required
No experience required
Some experience required
Degree and experience required


In this Build Project, you'll wear the hat of a Digital Marketing Expert and design a digital marketing strategy for a business of your choice. Under the supervision of an experienced Project Leader, you'll identify target audiences, choose appropriate marketing channels, and prepare a report with your recommendations on the promotional strategy. You’ll gain solid understanding of the Kahn Retailing Success Strategy and omni-channel marketing (including search engine optimization (SEO), social media marketing, and email marketing). All this will happen in an environment that simulates the operations of a real marketing team.

Session timeline

  • Applications open
    May 27, 2024
  • Application deadline
    June 23, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    July 8, 2024
  • Project end date
    Week of

What you will learn

  • Conduct SEO and Keyword Research: Learn to identify and analyze relevant keywords using tools like SEMRush, for optimizing website content and improving search engine rankings. Relevant for majors in Marketing, Information Technology, and Computer Science.
  • Create and Design Digital Content: Develop skills in creating engaging content and using design tools like Canva to produce visually appealing marketing materials. Ideal for students in Journalism, Media Studies, and English.
  • Develop Social Media Strategies: Understand how to create effective social media marketing plans, including content scheduling and analytics. Beneficial for majors in Public Relations, Communication, and Sociology.
  • Set Up and Manage Google Ads: Gain hands-on experience in creating and managing Google Ad campaigns, understanding key metrics and performance tracking. Relevant for students in Advertising, Business Administration, and Economics.
  • Utilize AI Tools for Marketing: Explore the use of AI tools in digital marketing for tasks such as content creation and performance analysis.
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

Digital Marketing Fundamentals
Website Essentials and SEO Basics
Social Media Strategy
Content Creation
Email Marketing
Website Analytics
Final Presentations


  • Basic knowledge of Digital Marketing: you should be able to do write short descriptions of your product and be familiar with social media channels available for digital marketing (like Facebook, Instagram, Twitter, TikTok).
  • Basic knowledge of content writing: you should understand how content works differently for different channels (like 120 characters for Twitter, 1 paragraph for LinkedIn, 100 words for Instagram, and video for TikTok).
  • Other prerequisites: during the first week of the project, you'll need to set up free accounts for several digital tools (like ChatGPT, Canva, Mailchimp).

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About the expert
Teena Minhas
's Linkedin

Teena Minhas is a Market Research Fellow at Open Avenues Foundation. Teena has over 14 years of experience in digital marketing.

With a fervor for working with both startups and major corporations, and a belief in the transformative power of content marketing in the digital world, Teena leverages vast experience from Information Technology Enabled Services and Telecom sectors, having led impactful projects at companies like Accenture and Kyndryl and significantly boosting sales at Knowlarity, complemented by her MBA in Marketing.

Teena has a degree in business administration with a major in Marketing.

Fun fact: Every Friday, Teena hosts book reading sessions with her former colleagues, and they love exchanging book recommendations – a testament to her love for networking and reading!