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Develop a deep understanding of E-Commerce and learn how to use digital marketing techniques and best practices to create a successful online marketing strategy.
The E-Commerce Boom which began 5-10 years ago was really accelerated by the COVID-19 Pandemic. With people unable to leave their homes, brands really needed to find a way to bolster their online presence - this has not only led to retailers of every size now having direct-to-consumer/online sales channels, but also created a real spike in new digitally-native brands popping up every single day. The current macroeconomic conditions and low barrier to entry in online commerce has sustained this growth despite our return to the physical world. This has created an immense demand for skilled digital marketers, especially at the entry-level, because this is also most of these brands’ target market.
In this Build Project, you'll wear the hat of a Digital Marketer and develop the marketing roadmap for a digitally native brand. Under the supervision of an experienced industry expert, you'll become familiar with digital marketing fundamentals and key performance indicators, research design and methodology, content creation best-practices, and E-Commerce systems/platforms. All this will happen in an environment that simulates the operations of a real Digital Marketing team and relevant business executives with support from your project leader every step of the way.
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Hi there! I'm Desirée - originally from Mumbai and moved to the Bay Area in 2016. I've always been fascinated by the intersections between technology and got a Bachelor's in Cognitive Science from UC Berkeley. Post that I've been with Extend for over 3 years now, where I work with our partner brands to help define their digital roadmap and drive strategic KPIs of revenue growth, customer lifetime value and more, through targeted value-add services based on current market trends and consumer sentiment. In my free time you'll either find me scuba diving or knee-deep in board games, dark chocolate, and psychological thrillers.