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Perform Market Research for a Global E-commerce Tech Company
Jessy Dienemann
Jessy Dienemann
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Perform Market Research for a Global E-commerce Tech Company

Analyze and interpret performance marketing and consumer behavior trends to help global companies make international expansion decisions.

Register today
Apply now
Mondays
 at
3:00
P.M.
 ET /
12:00
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

"When the economy goes south, the ad market is the first thing to go." While most business sayings should be taken with a grain of salt, this one has proven to be particularly true in recent years. In the midst of economic downturns, global pandemics and the resulting change in consumer behavior, businesses all over the world have been struggling to identify new and creative ways of efficiently engaging and acquiring net new customers at a profit.  

In this Build Project, you’ll wear the hat of a Customer Success Manager and perform an opportunity analysis to determine which geographical markets a client should invest in. Under the supervision of an experienced Build Fellow, you’ll research customer behavior in various European markets, conduct a cohesive customer data analysis and create forecasts for expansion opportunities. You’ll become familiar with data analysis tools in Excel and business pitch techniques.

Session timeline

  • Applications open
    September 5, 2024
  • Application deadline
    September 19, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    October 7, 2024
  • Project end date
    Week of

What you will learn

  • How to use fundamental Excel formulas to analyze customer data
  • How to identify consumer behavior and market trends to develop effective marketing strategies
  • How to conduct a comprehensive SWOT analysis  
  • How to persuasively pitch strategic business recommendations  
  • How to enhance your critical thinking skills by defending your research/recommendation in a setting that mimics real-life business meetings
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

1
Introductions
2
Market Research
3
Consumer Behavior
4
SWOT Analysis
5
Data Analysis
6
Business Pitches
7
Putting it all together
8
Presentations

Prerequisites

  • Ability to independently conduct online research.
  • Critical thinking skills to interpret the analyzed data and research.
  • Written and verbal communication skills to effectively present your research.
  • Microsoft Excel and PowerPoint or GSuite installed on your computer.

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About the expert

Jessy is a Market Research Build Fellow at Open Avenues, where she works with students leading projects in Market Research and International Marketing.

Jessy is an Account Manager at Rokt, where she focuses on building and maintaining relationships with key strategic clients and growing the company's presence in Europe.

Jessy has over 4 years of experience in Business. She holds a B.A in International Management.

A fun fact about Jessy is that she has a dog named after Indiana Jones.

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Jessy
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