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Startup Scale-Up: Crafting a Growth Strategy
Mathilde Øllgaard-Ussing
Mathilde Øllgaard-Ussing
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Startup Scale-Up: Crafting a Growth Strategy

Build a growth marketing strategy for a startup, focusing on brand awareness, customer acquisition and retention through data-driven tactics and innovative campaigns.

Register today
Apply now
Tuesdays
 at
1:00
P.M.
 ET /
10:00
A.M.
PT
8 weeks, 2-3 hours per week
Intermediate
No experience required
No experience required
Some experience required
Degree and experience required

Description

In this project, you'll imagine you are in the role of a Growth Marketer to develop a growth marketing strategy playbook designed for a tech startup. This playbook will outline actionable strategies for customer acquisition, engagement, and retention, as well as brand-building tactics. Under the guidance of an experienced industry expert, you'll explore tools, channels, and techniques to craft a scalable and effective growth strategy. The playbook will serve as a valuable asset for any startup aiming to accelerate its growth while making the most of its resources.

Session timeline

  • Applications open
    January 16, 2025
  • Application deadline
    February 18, 2025
  • Project start date
    Week of July 8, 2024
    Week of
    March 10, 2025
  • Project end date
    Week of

What you will learn

  • Develop a comprehensive growth marketing strategy that aligns with startup goals and target audiences.
  • Implement customer acquisition tactics using digital marketing channels, including social media and email marketing.
  • Analyze marketing campaign performance using key metrics to optimize for conversions and retention.

Project workshops

1
Introduction and Overview
2
Understanding the Startup Context
3
Mapping the Growth Funnel
4
Developing Channel Strategies
5
Setting Metrics and KPIs
6
Building the Playbook
7
Refining and Finalizing the Playbook
8
Presenting and Pitching the Playbook

Prerequisites

  • Basic understanding of digital marketing principles and platforms.
  • Familiarity with data analysis tools and performance metrics.
  • Strong organizational skills for developing structured documentation.
  • Creative thinking to propose innovative marketing strategies.

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About the expert

Mathilde Øllgaard-Ussing is a Business Management Build Fellow at Open Avenues Foundation, where she works with students leading projects in business management.

Mathilde is the Head of Marketing at koodos labs, where she focuses on designing, launching and executing growth marketing strategies alongside her team.

Mathilde has over 5 years of experience in the marketing field. She has previously worked at BeReal (most downloaded app in 2021) and at EF Education First.

She holds a Bachelor degree in Business Management from the University of Warwick.

A fun fact about Mathilde is that she loves to travel - in 2024, she was on a plane every 4 days in average.

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Mathilde
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