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In this project, we delve into the world of TikTok marketing to understand how influencers and advertisement work for real-life business.
Marketing is all about ideas and numbers. In this project, we combine them both. We will first get to know what companies want when it comes to social media marketing campaigns, and how to impress them and get their budget, then we will investigate how to deliver a good result. We will be talking about influencer marketing, content marketing, data gathering, data analysis, business negotiations, platform relation management, and much more. All the project and material you use came directly from our previous for-profit projects. At the end of the project, I will have available internship opportunities for students to apply for.
Students will get to know the project, my background, and what is expected from them.
Discover what companies are looking for, how they plan to do it, and how to get interviews.
Become familiar with the common metrics used in marketing data analysis, such as CPM, CPI, CPA, ROI, LTV, and more.
Understand what marketing campaign requires. Review an existing campaign and design your own campaign.
Review the impact of a marketing campaign. Get to know how the data are gathered and know the errors and pitfalls.
Review the data gathered from the previous session. Run and mock performance review and put users into funnels.
Review what is expected in the final presentation and discuss next steps.
Present the results of your project and ask any outstanding questions.
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Anzhe Li is a Marketing Statistician Build Fellow at Open Avenues Foundation, where he works with students leading projects in Statistics and Model Analysis. He is also the marketing director at EPAL, Inc. where he oversees all marketing operation and results.
He has 4 years of experience in the field of data analysis and marketing.
For the past 4 years, I have been managing and overseeing all the marketing operations our company conducts. This includes, but is not limited to campaign planning, cost management, ROI/LTV calculation, and future collaboration planning. It has been an awesome experience to see how the academics combines with IRL problems.
He holds a master's degree in physics.
A fun fact about Anzhe: He had VERY near-death experiences 4 times.