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Understanding TikTok Addiction and Its Marketing Data
Anzhe Li
Anzhe Li
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Understanding TikTok Addiction and Its Marketing Data

In this project, we delve into the world of TikTok marketing to understand how influencers and advertisement work for real-life business.

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Apply now
Mondays
 at
10:00
P.M.
 ET /
7:00
P.M.
PT
8 weeks, 2-3 hours per week
Beginner
No experience required
No experience required
Some experience required
Degree and experience required

Description

Marketing is all about ideas and numbers. In this project, we combine them both. We will first get to know what companies want when it comes to social media marketing campaigns, and how to impress them and get their budget, then we will investigate how to deliver a good result. We will be talking about influencer marketing, content marketing, data gathering, data analysis, business negotiations, platform relation management, and much more. All the project and material you use came directly from our previous for-profit projects. At the end of the project, I will have available internship opportunities for students to apply for.

Session timeline

  • Applications open
    March 11, 2024
  • Application deadline
    April 7, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    April 29, 2024
  • Project end date
    Week of

What you will learn

  • Understand the real-world application of mathematics and statistics
  • Work on real life projects
  • Gain knowledge in marketing, social media, result-driven work-ethics
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

1
Introduction
2
Business Landscape
3
Marketing Metrics
4
Mock Campaign
5
Result Gathering
6
Data Analysis
7
Deliverable Design
8
Presentation

Prerequisites

  • A basic understanding of mathematics
  • Understanding of the social media landscape in the USA
  • Understanding the influencer economy

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About the expert
Anzhe Li

Anzhe Li

Marketing Statistician
Build Fellow
Open Avenues Foundation
Open Avenues Foundation
Visit
Anzhe
's Linkedin

Anzhe Li is a Marketing Statistician Build Fellow at Open Avenues Foundation, where he works with students leading projects in Statistics and Model Analysis. He is also the marketing director at EPAL, Inc. where he oversees all marketing operation and results.

He has 4 years of experience in the field of data analysis and marketing.

For the past 4 years, I have been managing and overseeing all the marketing operations our company conducts. This includes, but is not limited to campaign planning, cost management, ROI/LTV calculation, and future collaboration planning. It has been an awesome experience to see how the academics combines with IRL problems.

He holds a master's degree in physics.

A fun fact about Anzhe: He had VERY near-death experiences 4 times.