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Perform market research and provide recommendations for how an early-stage startup can select a marketing event.
All companies must make tradeoffs in navigating how to distribute limited resources (money, employees time) for optimal growth. In this Build Project, you will wear the hat of a Marketing Manager and propose an appropriate marketing event for your chosen company to target. Under the supervision of an experienced Build Fellow, you’ll leverage online sources to gather market research data, use it to propose a marketing event, and pitch your event in the final project session. You’ll become familiar with navigating online databases, running digital campaigns, modern approaches to market research, and tools like Canva and LinkedIn. All of this will happen in an environment that simulates the operations of a real-life marketing team.
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Dáire Boylan is a Market Research Build Fellow at Open Avenues, where he works with students leading projects in market research.
Dáire is a Solutions Lead at Vaultree where he works on sales, marketing, and business development. Dáire has several years of years of experience in market research. He has significant international experience having lived and worked in Sydney, New York, the Cayman Islands, and San Francisco.
He most recently worked for the Trade Development and Venture Capital Arm of the Irish Government as a Business Development Manager. Here he was responsible for the growth, commercialization, and scaling of portfolio companies in the US market. Dáire worked specifically in the connectivity ecosystem, covering telecommunications, IoT, electronics, AR/VR, and sports-technology companies.
Dáire holds a degree in Business Studies.
A fun fact about Dáire: he speaks the Irish language (Gaeilge), is one of six children, and has played competitive sports all of his life.