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Create and Pitch and Experiential Marketing Campaign
Dáire Boylan
Dáire Boylan
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Create and Pitch and Experiential Marketing Campaign

Perform market research and provide recommendations for how an early-stage startup can select a marketing event.

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Apply now
 ET /
8 weeks, 2-3 hours per week
No experience required
No experience required
Some experience required
Degree and experience required


All companies must make tradeoffs in navigating how to distribute limited resources (money, employees time) for optimal growth. In this Build Project, you will wear the hat of a Marketing Manager and propose an appropriate marketing event for your chosen company to target. Under the supervision of an experienced Build Fellow, you’ll leverage online sources to gather market research data, use it to propose a marketing event, and pitch your event in the final project session. You’ll become familiar with navigating online databases, running digital campaigns, modern approaches to market research, and tools like Canva and LinkedIn. All of this will happen in an environment that simulates the operations of a real-life marketing team.

Session timeline

  • Applications open
    May 27, 2024
  • Application deadline
    June 23, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    July 8, 2024
  • Project end date
    Week of

What you will learn

  • Use Canva and other online collateral generation tools for campaign content design
  • Develop business-specific digital marketing acumen through networks like LinkedIn
  • Learn about campaign execution and tracking through CRM systems
  • Hone presentation skills through weekly feedback sessions and case study analyses
  • Conduct competitive analysis between industry rivals for industry benchmarking
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

Experiential Marketing
Digital Marketing
Market Research
Market Research II
Event Execution
Marrying the Concepts


  • Basic knowledge of foundational marketing concepts: you should understand terms like marketing mix, digital marketing, brand marketing, and experiential marketing; often taught in courses like, ‘Introduction to Digital Marketing’ or ‘Introduction to Market Research’.
  • Basic critical thinking and data analysis skills: you should understand the differences between good and bad information sources when performing your research, for example, reputable industry publications like the Harvard Business Review vs a private post on a Reddit thread.
  • Basic experience working with Microsoft Word, PowerPoint and Canva: you should be able to use these tools to communicate your ideas in a clear, logical, and visually appealing way.
  • Passion for good marketing and communicating openly about creative concepts with others.

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About the expert
Dáire Boylan
's Linkedin

Dáire Boylan is a Market Research Build Fellow at Open Avenues, where he works with students leading projects in market research.

Dáire is a Solutions Lead at Vaultree where he works on sales, marketing, and business development. Dáire has several years of years of experience in market research. He has significant international experience having lived and worked in Sydney, New York, the Cayman Islands, and San Francisco.

He most recently worked for the Trade Development and Venture Capital Arm of the Irish Government as a Business Development Manager. Here he was responsible for the growth, commercialization, and scaling of portfolio companies in the US market. Dáire worked specifically in the connectivity ecosystem, covering telecommunications, IoT, electronics, AR/VR, and sports-technology companies.

Dáire holds a degree in Business Studies.

A fun fact about Dáire: he speaks the Irish language (Gaeilge), is one of six children, and has played competitive sports all of his life.

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