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Tech Finance Fundamentals: Investing in Tomorrow
Alice Ballard-Rossiter
Alice Ballard-Rossiter
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Tech Finance Fundamentals: Investing in Tomorrow

Master the essentials of tech investment and financial analysis with a hands-on project, from analyzing market trends to pitching a startup.

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 ET /
8 weeks, 2-3 hours per week
No experience required
No experience required
Some experience required
Degree and experience required


The rapidly evolving tech industry presents unique challenges and opportunities for investors. With technology firms increasingly dominating financial markets, understanding how to evaluate and invest in these companies is crucial. In this Build Project, you'll step into the role of a Financial Analyst. Under the guidance of the project leader, you will analyze a tech company's financial performance and market position, then pitch a new startup for investment. You'll gain hands-on experience with industry-standard tools and methodologies like Excel for financial modeling and market analysis. This project simulates the fast-paced environment of a real venture capital firm, offering a valuable glimpse into the world of tech finance.

Session timeline

  • Applications open
    March 11, 2024
  • Application deadline
    April 7, 2024
  • Project start date
    Week of July 8, 2024
    Week of
    April 29, 2024
  • Project end date
    Week of

What you will learn

  • Analyze financial statements to assess a technology company's health and potential
  • Conduct market research to understand the competitive landscape and market trends within a tech sub-sector
  • Utilize Excel for financial modeling and valuation of tech companies
  • Develop and deliver a compelling investment pitch for a promising technology startup
Build Projects are 8-week experiences that operate on a rolling basis. Selected participants engage in weekly live workshops with a Build Fellow and 2-15 other students.

Project workshops

Introductions & Market Research
Market Competition & Comparable Company Analysis
Product Overviews & Demystifying the Tech Stack
Quick Financial Accounting
Financial Analysis & Excel
Valuation Methods
Pitching Your Company
Presentations & AMA


  • Experience with market research and economic analysis (e.g. has taken minimum 1-2 economics or accounting classes in college, working on a business degree, etc.)
  • Understanding of financial statements and accounting (what the three statements are, how they flow into one another, definition of what counts as COGS vs. Operating Expenses
  • Introductory knowledge of Excel and PowerPoint
  • A strong interest in the technology sector, entrepreneurship and financial markets

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About the expert
Alice Ballard-Rossiter
's Linkedin

Alice Ballard Rossiter is a Finance Fellow at Open Avenues Foundation and the Director of Business Strategy and Growth for Wincast, an early-stage start-up that builds software for the world’s biggest sports leagues, advertisers and video game companies.

Alice grew up in England and became fascinated by how finance, innovation and new technologies dominated current affairs. After studying engineering, business and entrepreneurship at Stanford, she has worked at top global firms across investment banking, hedge funds, and venture capital, specializing in the technology sector.

As an Investment Banker, Alice worked directly with fortune 500 public companies and fast-growing start-ups on everything from mergers and acquisitions to strategic advisory. In Hedge Funds, Alice learned how to analyze the stock market, launching investment portfolios and analyzing technology and media stocks such as Spotify, EA Sports, Disney, Salesforce and Microsoft. As a venture capitalist, Alice worked with top silicon valley entrepreneurs and start-ups disrupting the tech industry.

Wanting to build something exciting of her own, Alice joined Wincast, an early-stage sports tech start-up that works with sports leagues (e.g. NBA, UEFA , F1 Racing), live sports advertisers (e.g. Heineken, Nike), videogame developers and blockchain ecosystems.